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Possible Apple is still lucky. By the Big name, they can hold mutually EMI music lable for song content. But Payplay has not as lucky as Apple. Lot of they songs content are band without lable or indie label. While Digital Beat Store, even has not applied online system payment, but is the first online music shop which capable to accomodate Indonesia indie song. Amazon till now has just sold music in the Album form by online, but the rumor said they will launch music retail this year.

Apparition of online music shop more or less is influence to the change of industry music distribution. At the same time is first step to eliminate the useless of Digital Right Management (DRM) protection. Initially DRM is expected able to depress number of piracy song but in the reality, piracy always happens. Moreover with the cheap price of download song indicates that DRM only add charges only. The proof, online store its gives the song price that competitive and cheap enough.

Online store is believed to have excessive appreciation pattern to someone masterpiece. Till now song creator or music singer must divide their advantage with the record lables which work as publisher. Hence no wonder if more bands and artist without lable joining in sale of online music that advantage gotten from sale also bigger.

Apple has own selling system. US $1,29 for songs without DRM, while for song with DRM is esteemed by 99 cents only. While Payplay, what claims has 1,3 million song lists, only sell 88 cents for one song.